tiistai 17. maaliskuuta 2009

Mobile Apps Gallery - Geniem reaches over 15 million installations and keeps growing

The Mobile App boom puts Brands in users pockets en masse. Geniem powered Mobile Apps have over 15 million installations with 30+ household names as customers. As more and more players are entering the market, it is critical for Brands to know how get user attention, and more importantly to keep it.

Smartphone market is growing in spite of economic downturn, and Brands need to consider more carefully where to put their marketing dollars. Mobile Apps and Bluetooth Marketing are very personal one-on-one way to embrace the Brand image and build viral campaigns. To know more how we have helped Brands like Audi, Nokia, Samsung, Idols, ABC Australia, Closer, Santander and others, just drop us email at sales(at)geniem.com

tiistai 10. maaliskuuta 2009

Nokia with out-of-home bluetooth marketing for 5800 Xpress Music

Nokia gives away free music downloads via the JCDecaux Bluetooth Network. The campaign is run by Bluetalk, Geniem local partner in Belgium. The campaign is good showcase how bluetooth content distribution fits with the media mix in powerfull way.

Users that activate their Bluetooth are simply asked if they accept the message from Nokia, and then the song is donwloaded on the background. More and more brands are becoming aware the powerfull reach of Bluetooth, especially in the 16-34 year old target segment.

Check out the video of the campaign in action from: http://www.youtube.com/watch?v=hCi3iHeK4zg

sunnuntai 1. maaliskuuta 2009

UAE operator DU launches Mobile App for music downloads

United Arab Emirates innovative mobile network operator, DU, has launched mobile app for full track downloads and related entertainment. The service is called MyWorld and is availabel also on web http://www.du.ae/myworld, desktop gadget and mobile app.

The mobile app is initially avalable on Nokia, SonyEricsson, and Samsung handsets and supports also touch screen phones.

Content is provided exclusively by Rotana, the leading music label in Middle East. We expect similar launches from other carriers in the region shortly.