
Users that activate their Bluetooth are simply asked if they accept the message from Nokia, and then the song is donwloaded on the background. More and more brands are becoming aware the powerfull reach of Bluetooth, especially in the 16-34 year old target segment.
Check out the video of the campaign in action from: http://www.youtube.com/watch?v=hCi3iHeK4zg
To see the official video :
VastaaPoistahttp://www.jcdecaux.be/fr/innovate/actualites.cfm?id=nokia&video=on
;)
Olivier Wérion
Hey,
VastaaPoista5800 Xpress Music is really cool cell.