Branded mobile marketing Apps on the rise

Netsize has released it's Mobile marketing Survey. Key findings are that new customer aquisition is the top reason (more than half) for what mobile marketing is used. But boosting customer loyalty follows.

As expected, messaging, namely SMS and MMS lead the pack of what type of marketing is conducted. Main shift is from broadcast one-way message to two-way conversations. New technologies are rapidly catching the SMS marketing, with Mobile web sites being the next along with mobile banners.

The biggest growth is however with downloadable branded apps, respondents say the use will increase from 23% to 35%. This sounds what we have seen too. Mobile Website is the basics, but more ad more interest is coming to have branded apps.

Main reason we see, is that interactivity from Apps is 10 times more than from Wap sites. Wap is more for readers, whereas interaction and user generated content is clearly sparked by App users.

Geniem Music ODP continues deployments in Middle East

Geniem powers the largest Mobile Music coalition in Middle East. Zain continues it's launches of ‘Zain Create’ now in Jordan. The service has already been launched in Kuwait and Bahrain and will soon be available to customers of all Zain operations within the Group.


Link to the press release: Amman, April 13, 2009 Press Conference

We think Mobile Apps are taking more and more space as "app stores" or "music stores". Again the winning formula is the integration of Web, PC app and Mobile App. We will see if the bold move by Rotana to offer its content exclusively via only one carrier per country will pay off.

UAE operator DU launches Mobile App for music downloads

United Arab Emirates innovative mobile network operator, DU, has launched mobile app for full track downloads and related entertainment. The service is called MyWorld and is availabel also on web http://www.du.ae/myworld, desktop gadget and mobile app.

The mobile app is initially avalable on Nokia, SonyEricsson, and Samsung handsets and supports also touch screen phones.

Content is provided exclusively by Rotana, the leading music label in Middle East. We expect similar launches from other carriers in the region shortly.

ABC Australia goes Sidetracks in Sydney

Australias leading media company, ABC, has launched innovative service and mobile app for people to discover Sydney history. It reveals to users history where it happened, celebrations, notorious crimes and the people Sydney won't easily forget.

The app can be sideloaded from http://www.abc.net.au/innovation/sidetracks/mobile.htm

The project is handled by local Geniem partner Slice Wireless.