Branded mobile marketing Apps on the rise

Netsize has released it's Mobile marketing Survey. Key findings are that new customer aquisition is the top reason (more than half) for what mobile marketing is used. But boosting customer loyalty follows.

As expected, messaging, namely SMS and MMS lead the pack of what type of marketing is conducted. Main shift is from broadcast one-way message to two-way conversations. New technologies are rapidly catching the SMS marketing, with Mobile web sites being the next along with mobile banners.

The biggest growth is however with downloadable branded apps, respondents say the use will increase from 23% to 35%. This sounds what we have seen too. Mobile Website is the basics, but more ad more interest is coming to have branded apps.

Main reason we see, is that interactivity from Apps is 10 times more than from Wap sites. Wap is more for readers, whereas interaction and user generated content is clearly sparked by App users.

UAE operator DU launches Mobile App for music downloads

United Arab Emirates innovative mobile network operator, DU, has launched mobile app for full track downloads and related entertainment. The service is called MyWorld and is availabel also on web http://www.du.ae/myworld, desktop gadget and mobile app.

The mobile app is initially avalable on Nokia, SonyEricsson, and Samsung handsets and supports also touch screen phones.

Content is provided exclusively by Rotana, the leading music label in Middle East. We expect similar launches from other carriers in the region shortly.

ABC Australia goes Sidetracks in Sydney

Australias leading media company, ABC, has launched innovative service and mobile app for people to discover Sydney history. It reveals to users history where it happened, celebrations, notorious crimes and the people Sydney won't easily forget.

The app can be sideloaded from http://www.abc.net.au/innovation/sidetracks/mobile.htm

The project is handled by local Geniem partner Slice Wireless.

JCDecaux goes Bluetooth in Belgium

JCDecaux Belgium has equipped 50 outdoor adds with Bluetooth and provides advertisers opportunity to leverage mobile phone as part of the campaign. This is done by Bluetalk company, a local Geniem partner . Poster becomes interactive download hotspots that enable users to download campaign related content to their phones. This can be videos, music, apps, coupons, offers, maps, html sites and more.

Downloaded content lives on after the campaign and is very viral. According to studies users show or super distribute the content they get via bluetooth to 5 other friends.

Check out the video of the locations here.