lauantai 15. marraskuuta 2008

Audi's double deal, mobile apps via Bluetooth marketing in Paris

Audi executed successful bluetooth marketing campaign at Paris Motor Show 2008. In total 8 bluetooth hotspots were installed under the new Audi models and the broadcasted the Audi mobile app to all people that opted-in. The idea was to offer push and pull marketing to build the Audi CRM database and leave a memory of the Audi in user mobile phone.

The mobile app included movie clip from the not yet launched "Transporters" movie, image gallery and request a brochure feature. Even months after the event Audi still received brochure requests from the people that had gotten the app.

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