Branded mobile marketing Apps on the rise

Netsize has released it's Mobile marketing Survey. Key findings are that new customer aquisition is the top reason (more than half) for what mobile marketing is used. But boosting customer loyalty follows.

As expected, messaging, namely SMS and MMS lead the pack of what type of marketing is conducted. Main shift is from broadcast one-way message to two-way conversations. New technologies are rapidly catching the SMS marketing, with Mobile web sites being the next along with mobile banners.

The biggest growth is however with downloadable branded apps, respondents say the use will increase from 23% to 35%. This sounds what we have seen too. Mobile Website is the basics, but more ad more interest is coming to have branded apps.

Main reason we see, is that interactivity from Apps is 10 times more than from Wap sites. Wap is more for readers, whereas interaction and user generated content is clearly sparked by App users.

Geniem Music ODP continues deployments in Middle East

Geniem powers the largest Mobile Music coalition in Middle East. Zain continues it's launches of ‘Zain Create’ now in Jordan. The service has already been launched in Kuwait and Bahrain and will soon be available to customers of all Zain operations within the Group.


Link to the press release: Amman, April 13, 2009 Press Conference

We think Mobile Apps are taking more and more space as "app stores" or "music stores". Again the winning formula is the integration of Web, PC app and Mobile App. We will see if the bold move by Rotana to offer its content exclusively via only one carrier per country will pay off.

Zain launches Geniem powered mobile app for music downloads

Our Mobile Apps for music entertainment services are creating buzz in the Middle East countries when Zain, MNO with over 40 million subscribers, launches Zain Create. The service is available on the Web and as downloadable mobile app.

Zain Create offers full track downloads, mobile tv, radio and news from world of music.

Music is DRM downloads in mp3 format. The service is run by our customer Rotana that provides the while solution as outsourced entertainment platform. It seems that content owners
are driving the uptake of mobile entertainment by pushing operators to accept new innovative pricing plans.

Up till now its been way too expensive to buy music via mobile simply because the data fees might be three times the cost of the actual song. Now the price is inlcudes the data fee.

Rotana, the world's largest owner of Arabic music and film, has done a good job lobbying mobile operators to move to lower data pricing and flat-rate plans that will make the streaming and downloading of content more affordable.

Khaled Al Hajeri, CEO of Zain Kuwait, said: "Mobile phones are no longer devices for merely making and receiving calls, they are increasingly becoming a platform for expressing an entire modern lifestyle, be it for business or pleasure. With Zain Create, this bilateral partnership with Rotana will cater to the entertainment needs of a wide spectrum of our customers in Kuwait, making a wonderful world for them."

Mobile Apps Gallery - Geniem reaches over 15 million installations and keeps growing

The Mobile App boom puts Brands in users pockets en masse. Geniem powered Mobile Apps have over 15 million installations with 30+ household names as customers. As more and more players are entering the market, it is critical for Brands to know how get user attention, and more importantly to keep it.

Smartphone market is growing in spite of economic downturn, and Brands need to consider more carefully where to put their marketing dollars. Mobile Apps and Bluetooth Marketing are very personal one-on-one way to embrace the Brand image and build viral campaigns. To know more how we have helped Brands like Audi, Nokia, Samsung, Idols, ABC Australia, Closer, Santander and others, just drop us email at sales(at)geniem.com

Nokia with out-of-home bluetooth marketing for 5800 Xpress Music

Nokia gives away free music downloads via the JCDecaux Bluetooth Network. The campaign is run by Bluetalk, Geniem local partner in Belgium. The campaign is good showcase how bluetooth content distribution fits with the media mix in powerfull way.

Users that activate their Bluetooth are simply asked if they accept the message from Nokia, and then the song is donwloaded on the background. More and more brands are becoming aware the powerfull reach of Bluetooth, especially in the 16-34 year old target segment.

Check out the video of the campaign in action from: http://www.youtube.com/watch?v=hCi3iHeK4zg

UAE operator DU launches Mobile App for music downloads

United Arab Emirates innovative mobile network operator, DU, has launched mobile app for full track downloads and related entertainment. The service is called MyWorld and is availabel also on web http://www.du.ae/myworld, desktop gadget and mobile app.

The mobile app is initially avalable on Nokia, SonyEricsson, and Samsung handsets and supports also touch screen phones.

Content is provided exclusively by Rotana, the leading music label in Middle East. We expect similar launches from other carriers in the region shortly.

ABC Australia goes Sidetracks in Sydney

Australias leading media company, ABC, has launched innovative service and mobile app for people to discover Sydney history. It reveals to users history where it happened, celebrations, notorious crimes and the people Sydney won't easily forget.

The app can be sideloaded from http://www.abc.net.au/innovation/sidetracks/mobile.htm

The project is handled by local Geniem partner Slice Wireless.

JCDecaux goes Bluetooth in Belgium

JCDecaux Belgium has equipped 50 outdoor adds with Bluetooth and provides advertisers opportunity to leverage mobile phone as part of the campaign. This is done by Bluetalk company, a local Geniem partner . Poster becomes interactive download hotspots that enable users to download campaign related content to their phones. This can be videos, music, apps, coupons, offers, maps, html sites and more.

Downloaded content lives on after the campaign and is very viral. According to studies users show or super distribute the content they get via bluetooth to 5 other friends.

Check out the video of the locations here.