United Arab Emirates innovative mobile network operator, DU, has launched mobile app for full track downloads and related entertainment. The service is called MyWorld and is availabel also on web http://www.du.ae/myworld, desktop gadget and mobile app.
The mobile app is initially avalable on Nokia, SonyEricsson, and Samsung handsets and supports also touch screen phones.
Content is provided exclusively by Rotana, the leading music label in Middle East. We expect similar launches from other carriers in the region shortly.